They say a rising tide lifts all boats, and that rings true as LinkedIn’s success is buoyed by that of our customers, who constantly inspire us with the ways they creatively use the platform’s marketing and advertising tools to connect and engage with members.

LinkedIn members created 150% more annual virtual events in 2021 than they did in 2020, and 231% more members attended these events.

There is a 75% increase in the number of spontaneous LinkedIn Live events YoY.

LinkedIn members are scheduling 176% more LinkedIn Live events YoY.Between June 2020 and June 2022, LinkedIn members shared 25% more public content YoY.LinkedIn members are having 25% more public conversations on LinkedIn YoY.LinkedIn members are viewing 22% more Feed Updates in 2022 YoY.

Over 11 million members have turned on LinkedIn creator mode since its launch in March of 2021.

The LinkedIn Pages that post weekly have 5.6x more followers than Pages that post monthly, and their following grows 7x faster than Pages that post monthly.

2.7 million of these Pages post at least weekly.

As of April 2022, 59 million companies have a LinkedIn Page.

Here’s more on how we’re partnering with B2B brands to fuel growth. LinkedIn Marketing Solutions surpassed $5 billion in revenue for the first time in July of 2022, and eMarketer projects that by 2024, LinkedIn will capture nearly 50% of all display ad spending and 25% of all digital ad spending. Now, as we approach the third year of our post-COVID reality, we are thrilled by the progress we’ve seen across an industry that is rebounding, adapting, and thriving.Īt LinkedIn, we’re excited to keep playing a role in your growth. We focused our platform and resources on helping resilient B2B marketers and businesses everywhere emerge from the storm and charge into the recovery period with momentum and resolve. Last year, in the wake of a global pandemic’s staggeringly disruptive impact, we set a goal for ourselves and marketers at large: Return to Growth.

Linkedin content marketing